BUSINESS AND MANAGEMENT ADMINISTRATION

MARKETING OPTION

Program List

Associate in Science Degree

The Northwestern Connecticut Business and Management Administration Program is committed to creating critical thinkers and principle-centered organizational architects. Business is about managing risk and change. Northwestern degree candidates face the rigors of a business education that focuses on combining traditional business modalities with creative simulation and communication technology to produce graduates who are consensus builders and leaders.

As a business and management degree candidate you will:

• Develop requisite knowledge in the building blocks of business: accounting, finance, human capital, economics, strategy and communication.
• Gain an understanding of business in the global environment.
• Form effective working relationships with students and faculty in the areas of accounting, banking, general business management, marketing and sales, and office management.

Advisor: David Rodgers, drodgers@nwcc.commnet.edu, 860-738-6387

General Education Requirements
	ENG*101	Composition	3
Literature or Communication	ENG*102	Literature & Composition	3
Behavioral Science		Behavioral Science Elective	3
Humanities/ Arts		Humanities/ Arts Elective	3
Mathematics	MAT*	Mathematics Elective	3
Natural/ Physical Science		Laboratory Science Elective	4
Social Science	ECN*101	Principles of Macroeconomics	3
Liberal Arts		Laboratory OR Natural Science Elective	3 (4)
			25 (26)
Program Requirements
	ACC*113	Principles of Financial Accounting	3
	ACC*117	Principles of Managerial Accounting	3
	BMK*201	Principles of Marketing	3
	BMK* 140 BMK* 230	Retailing OR Advertising & Promotion	3
	BMK*220	Sales	3
		Elective 1	3
			18
Specialized Program Requirements
	BMG*202	Principles of Management	3
	ECN* 102 ECN* 250	Principles of Microeconomics OR Money and Banking	3
	MAT*167	Statistics with Technology	3
	CSA*135	Spreadsheet Applications	3
	COM* 173 CSA* 155	Public Speaking OR Multimedia Communications	3
	BBG*210	Business Communication	3
			18
		TOTAL	61 (62)
1 Elective selected in consultation with advisor

 

 

Program Outcomes

Upon successful completion of all program requirements, graduates should be able to:

1. Know the risks and strategic moves required to successfully market products and services in today’s global market.
2. Perform a "marketing audit".
3. Grasp the interrelationships between marketing and the entire business process.
4. Apply market research methodolo-\gies.
5. Apply the marketing mix and twelve principles of marketing.